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Interview: Matt Scheckner |
LISTEN LIVE
 
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ARCHIVES |
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Wyclef Jean – Musician |
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ARCHIVES |
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Interview: Matt Scheckner |
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Wyclef Jean – Musician |
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Trust Forum |
Blake Mycoskie, CEO, Chief Shoe Giver, Tom’s Shoes,
Meredith Verdone, SVP, Bank of America,
Steve Pacheco, Federal Express
Runtime: 1:39 • Download
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Suzanne Vernitza – Ad/Mkt. Columnist, Wall St. Journal |
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Scott Sperling – Co President of Thomas H. Lee Partners |
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Rick Boyko – Managing Director, VCU Brandcenter |
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Matt Miller – CEO, Assoc. of Indep. Commercial Producers |
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Kayak – Robert Birge, CMO |
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Joe Mandese – Editor-in-Chief, MediaPost |
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Jarvis Coffin – CEO, Burst Media Inc. |
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Debbie Johnson – Mkt Dir. Leading Interactive Reservations |
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Cathy Taylor – Columnist at MediaPost |
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Cameron Death – VP, Digital Content, NBCU |
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Byron Lewis – CEO, UniWorld Group Inc. |
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Brian Steinberg – TV Editor of Advertising Age |
Runtime: 9:07 • Download
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9.24 The Power of Translation |
Trading in “Impressions, Click-Throughs and Conversions” for “Ratings, Engagement and ROI”
We are on the cusp of closing the gap between our data and brand advertiser goals. And in doing so, will transform our industry, and unleash the promise of digital media as a branding channel.
Runtime: 54:58 • Download
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9.24 Just For Laughs: Great Online Advertising |
Great online advertising and comedy often collide. This expletive-filled session will leave you in pleasurable agony.
Runtime: 52:12 • Download
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9.24 The Betawave Attention Convention |
An exploration of the pursuit of consumer attention in today’s media-saturated world through the lens of science, art, and business.
Runtime: 01:24:34 • Download
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9.24 Kodak Image Makers: Top Brass |
Insights from all corners of the globe on building and sustaining brands in the 21st Century. Including: Tom Carroll, Richard Pinder, Marita Scarfi, Matt Seiler and Larry Woodard
Runtime: 28:36 • Download
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9.24 Forbes CMO Network Live |
Forbes Editor Melanie Wells interviews top CMOs on how they balance the art and science of marketing and what they now need and demand from their agency and advertising partners to be successful.
Runtime: 42:34 • Download
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9.24 EA: It’s Your Move. Get In the Game. |
This special session reveals how the creatives at EA are connecting consumers, brands and engagement to drive the bottom line. Featuring NFL Legend Tiki Barber.
Runtime: 52:24 • Download
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9.24 Billboard Conversation with Wyclef Jean |
Billboard Editor Bill Werde goes one-on-one with Wyclef Jean.
Runtime: 51:26 • Download
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9.24 USA Today: Impact of Online Communities |
USA TODAY explores online communities and the challenges being faced by marketers and media.
Runtime: 33:37 • Download
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9.24 The New Economics of Advertising |
How are agencies being valued today? How does Wall Street currently view this business? What are emerging forces that drive positive stock prices? CNBC’s David Faber poses these hard questions.
Runtime: 42:02 • Download
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9.24 VCU Brandcenter Diversity Summit Debrief |
Diversity remains a huge challenge . . . and a huge opportunity for the industry. This special seminar explores big, actionable ideas to move the needle on diversity.
Runtime: 43:48 • Download
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9.24 New Digital Frontiers |
Technology and digital drive change and evolution in our business. Learn from key leaders on the front lines of innovation. Featuring: Brickfish, Digitas, Ecast, RMG, Vibrant Media
Runtime: 40:07 • Download
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9.24 The Other Side of the Recession |
How today’s economic climate will reshape the future of the advertising industry?
Runtime: 47:44 • Download
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9.23 The Digital Talent and Leadership Dilemma |
Do we have to change the way we educate the digital leaders of the future? A panel of digital marketing, education, and business leaders offer their perspectives on the issue.
Runtime: 39:39 • Download
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9.23 The New Mad Men |
How Familiar Agencies Are Writing a New Business Model for a New Ad World
Maria Luisa Francoli, CEO, MPG
Byron Lewis, CEO, Uniworld
Bob Lord, CEO, Razorfish
Nigel Morris, CEO, Aegis Media
Lori Senecal, Pres. & CEO, KBS+P
Chris Weil, CEO, Momentum
Runtime: 47:17 • Download
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9.23 Social Networking 2.0: Brands Get in the Game |
Come hear how two mega-brands are testing technologies alongside Microsoft to make Social Networking 2.0 a powerful brand asset.
Runtime: 49:01 • Download
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9.23 Premium Online Content: to Pay or Not to Pay? |
A discussion on the direction of and questions facing premium content online.
Runtime: 54:14 • Download
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9.23 Journalism In The New Digital World |
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9.23 Interview: John Partilla |
An Interview with John Partilla, President of Global Media Sales / Clear Channel
Runtime: 12:07 • Download
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9.23 Future of Media Forum |
Runtime: 01:47:50 • Download
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9.23 Interview: Jane Reiss |
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9.23 Social Media, Social Change |
Join the Ad Council and Google for an exploration of how innovative thinkers have harnessed the power of social media in the name of community action.
Runtime: 37:38 • Download
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9.22 Show Me The Money |
An inside look at the role and influence of private equity and venture capital in the media business.
Runtime: 56:34 • Download
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9.22 Are Legacy Media Going the Way of the 8-Track? |
In a media landscape where traditional media forms are forced to reinvent themselves or perish, three progenitor media are on the brink of evolution or extinction.
Part 1: Magazines • Runtime: 45:08 • Download
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Part 2: Radio • Runtime: 45:56 • Download
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Part 3: Newspapers • Runtime: 27:08 • Download
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**Note: Due to technical difficulties, Part 3 is incomplete. We apologize for the inconvenience.**
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9.22 Interview: Donna Campanella, Avon Products, Inc. |
Donna Campanella, Executive Director, Global Media, Avon Products, Inc.
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9.22 The Future is Now: Digital Video |
Broadband video is re-defining the business of content production and distribution. Including:DIRECTV, Mediabrands, MTV Networks, NBC Universal, TiVo and Youtube.
Runtime: 37:27 • Download
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9.22 Forbes Economic Summit |
Forbes scion, Steve Forbes, hosts an up to the minute look at the present and future of the global economy and impacts on the advertising & media industry.
Runtime: 48:46 • Download
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9.22 Facebook: Knowing Is Better |
Hosted by Facebook COO Sheryl Sandberg
Know your audience. Know who you are targeting. Know who responds to your messages. This is the future of online marketing and it’s here today.
Runtime: 30:24 • Download
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Honesty And Inspiration At The Times Center On Day 1 |
An opinion by Doug Zanger
At the start of Advertising Week this year, one would think that there may not be much optimism floating about. Day 1 at The Times Center dispelled that idea right out of the gate.
It all opened with Operation Inspire, an opportunity for local high school students to get to know the business. Sponsored by VCU Brandcenter, this session pulled back the curtain on the industry with Rick Boyko saying, “we need you” to the assembled group. Three graduates and and one current Brandcenter student supplied honesty and sometimes a blunt perspective on what to expect when getting in to the industry.
The CNBC Summit, hosted by Becky Quick of CNBC, shed some realistic yet entertaining light on the current ecosystem with some brand leaders. Burt Helm of Businessweek moderated the (always entertaining) annual Best Global Brands chat. Bob Greenberg and Barry Wacksman of R/GA talked about the “way forward” for agencies. (hint: it’s about collaboration, folks). The Google Creative Labs fellas gave a highly engaging and entertaining presentation. I could go in to greater detail, but you can listen to them and form your opinion.
What I gleaned from Day 1 was quite a bit of optimism. Reality? Absolutely. But, it’s easy to focus on and blame the economy for ones missteps. What’s harder, but far more productive, is considering possibilities. No one is ignoring the 8 billion pound elephant in the room. But it’s nice to know that we’ve jammed that thing in the corner, rolled up our sleeves and decided to talk about how we can, as Bob Greenberg said, find a “way forward.”
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9.21 Google Experiments in Digital Creativity |
A great presentation by Google Creative Labs — no description needed. Just listen and get the presentation here (while you can): bit.ly/87coolthings
Runtime: 42.28 • Download
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9.21 The Way Forward |
Bob Greenberg, Chairman, CEO & Chief Creative Officer, R/GA and Barry Wacksman, EVP, Chief Growth Officer, R/GA offer an enticing and comprehensive look at how the agency ecosystem has, and will continue, to change.
Runtime: 49:22 • Download
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9.21 Best Global Brands |
Jez Frampton, CEO, Interbrand opens and Burt Helm of Businessweek moderates a highly engaging discussion with brand leaders:
Scott Keogh, CMO, Audi of America
Javier Benito, CMO, KFC
Marilyn Merserean, SVP, Cisco
David Webster, GM, Brand and Marketing Strategy, Microsoft
Runtime: 47:48 • Download
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9.21 CNBC Summit |
CNBC’s Becky Quick moderates a freewheeling discussion about driving passion and connecting to consumers. Including: Pam El, David Jones, Dan Rosensweig and Sheryl Sandberg
Runtime: 53:32 • Download
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9.21 Interview: Kyle Wai Lin + Leslie Green |
Kyle Wai Lin of R/GA and Leslie Green of Nike Basketball discuss young people getting into the business.
Runtime: 4:18 • Download
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9.21 VCU Brandcenter Presents: Operation Inspire 3.0 |
It started with a plea from Rick Boyko — we need you. The first event at Advertising Week kicked off at The Times Center. Operation Inspire is a chance for young students to learn from young advertising professionals who may have walked a similar educational path to where they are today. A very fascinating, inside look at showing the future the biz with a dose of beautiful honesty.
The panelists:
Shameka Brown Barbosa – Creative Director – Uniworld Group
Leslie Green – Nike Basketball
Kyle Wai Lin – R/GA
Kissa Fernandez – Class of 2010/VCU Brandcenter
Runtime: 01:16:00 • Download
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Cameron Death – VP, Digital Content, NBCU |
Runtime: 12:35 • Download
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Charles Johnson – GM/Mobile Media , Microsoft |
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Larry Woodard – President/CEO of Vigilante |
Runtime: 14:54 • Download
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Peggy Conlon – President, Ad Council |
Runtime: 12:56 • Download
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Barry Wacksman, EVP, Chief Growth Officer, R/GA |